Kerstin is a regional manager for Cambridge ESOL, responsible for Austria, Germany, Scandinavia, and Switzerland. Always friendly and helpful, Kerstin is also very good at what she does. I loved this glimpse into a day in her office. Have a read and see what you think!
Monday morning: I am looking forward to a quiet week in the Cambridge ESOL office in Berlin. There will be no business trips, no urgent projects and a couple of public holidays in the region. After a couple of frantic weeks I will finally have some time for planning and for catching up. Today I have planned the following:
- Meeting with Manuela, our
Marketing and Sales Manager, to discuss the seminar for teachers in state
schools
- Familiarise myself further with
the new B1 blended learning course, developed jointly by Cambridge
University Press and Cambridge ESOL
- Arrange a conference call with
seminar presenters to discuss teacher support seminars which are relevant
for trainers in the corporate sector
- Leave at 17:00 for a change
When I arrive
in the office Manuela, who is always in early, is about to leave! She received
a telephone call from a large language school in Berlin, which had a request
from a client, who is interested in a customised training course in financial
English, possibly with an online component and an exam at the end. The school urgently
needs information materials about the Cambridge Financial English Course (a
blended learning course) and Cambridge ESOL’s International Certificate in
Financial English (ICFE). Manuela sets off to deliver the brochures by hand.
I log into the
learning platform on which the new blended learning courses are hosted when the
telephone rings. A seminar presenter, who is scheduled to give a seminar in Basel
next week, needs to cancel. I check with Nina, our Events Coordinator, how many
registrations we have; it’s fifty corporate trainers – no way that we can
disappoint them. Nina will immediately look for a replacement.
One of our
consultants calls. She has a very promising appointment with a multinational
company in Hamburg, which may introduce our BULATS test for benchmarking and
recruitment and the Business English Certificates (BEC) as an exit
qualification for their in-house training courses. This came up at short notice
and she needs information materials and case studies urgently. Andreas, our Office
Assistant, is collating packs of handbooks and flyers while I select case
studies and testimonials and mail them to the consultant.
After two
hours of telephone calls and urgent requests I finally find the time to check
my emails – about 20 emails arrived from our Head Quarters in Cambridge: could
we please urgently inform teachers and candidates in our region about the newly
developed practice tests, which have just been launched. There is a scholarship
to attend the IATEFL conference, could we please (urgently) let teachers in our
region know? Have we received any feedback on the new blended learning courses,
they would like to know (surprise, surprise) urgently. I pass the emails about
informing teachers and candidates on to Manuela, who will publish the
information in our newsletters, on Twitter and on Facebook. I check the emails
I received about the blended learning courses. The comments about the plethora
of materials, the structure of the courses and the flexibility is very
favourable. I collate the feedback and send it to Cambridge.
Lunch: a
dry sandwich in front of the computer, adding more bread crumbs into the key
board – one of these days.
I received
an email from a teacher about a blind student. Do we have any experiences? As our
office is not involved in the administration of the examinations, we don’t, but
I provide her with the address of our Special Circumstances Unit in Cambridge,
which produces the materials for disabled candidates, and I email our test
centres about their experiences. Two of them reply immediately and I can
forward some useful information to the teacher.
A German
university, which received our recent mailing, calls. They need information
about English language qualifications as they are offering degree courses in
English. They require C1 as an entry qualification and ask which of our exams
would be suitable. I will send them further
information about the Cambridge English: Advanced (CAE) and BEC Higher, which
are both at C1 level and arrange for a visit by one of our consultants.
An urgent
email from a school ministry arrives, they had to change the wording of the
contract we will sign next week about offering the exams in secondary schools,
could I please check whether the contract is ok for us (yes, it is), can we
really offer four teacher training seminars free of charge (yes, we can) and
could I email them the presentation for school teachers, which I will give next
week. Back to the other emails: a school wants to become a test centre, a
teacher would like to receive information, a journalist wants to write an
article and my line-manager needs a report on our exams in German schools
(urgently, what else?).
20:00 – the
telephone rings – my heart sinks – it’s probably another complicated query. ‘Hi
Darling’, my husband says, ‘No pressure, but do you have an idea when you will
come home – and do you want to eat something?’ ‘I will leave in a minute, and
yes, I would love to eat!’ I log off, switch the voice mail on and leave. The
day turned out to be totally different from what I had planned, but interesting
and fulfilling. I am looking forward to a quiet day tomorrow when I will do the
following ….
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